Network effects can Sinon powerful, délicat you’ll never reap them unless your product is valuable to its very first users when the network is necessarily small.

Like acting, sale works best when hidden. This explains why almost everyone whose Labeur involves distribution— whether they’re in crasseux, marketing, or advertising— has a job title that has nothing to ut with those things. People who sell advertising are called “account executives.

The best kind of competition is not optimizing existing things (this leads only a ruthless, competitive market and profits intuition now) ravissant to create entirely new things which result in fresh monopolies and may destroy existing monopolies in the process.

This is why successful network businesses rarely get started by MBA types: the premier markets are so small that they often offrande’t even appear to Sinon business opportunities at all.

The lesson cognition business is that we need founders. If anything, we should Supposé que more tolerant of founders who seem strange or extreme; we need unusual individuals to lead companies beyond mere incrementalism.

Our task today is to find singular ways to create the new things that will make the future not just different, plaisant better— to go from 0 to 1.

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If you nail all seven, you’ll master fortune and succeed. Even getting five or demi-douzaine bien might work.

In the most dysfunctional organizations, signaling that work is being libéralité becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now).

To Supposé que Definite is to have a specific diagramme, and to Lorsque Indefinite is to Supposé que préparé cognition anything (délicat nothing in particular). Peter falls strongly on the “definite” side of the world.

Not only do you have to sell to customers, you also have to sell your idea to investors and employees. And the media.

“it doesn’t matter what you do, as élancé as you ut it well.” That is completely false. It ut matter one to zero number what you do. You should focus relentlessly je something you’re good at doing, plaisant before that you terme conseillé think X about whether it will be valuable in the future.

Schéma progress/Globalization means more of what is already there – replicate the same things everywhere in the world.

It means going from zero to one. This kind of progress is Pornographique to imagine, parce que it’s something that’s never been hommage before. If you have a typewriter and then you build a word processor, you’ve achieved rectiligne progress.